This type of document is excellent for the event management company to convey its exact service and charges to the client. It then serves as a basis for negotiation on the various components. It can also double up as a check list of the essentials required for staging the event.
Contracts
Contracts are crucial in an event and contracts between the parties need to be effective to guarantee success in an event. Specifications need to be very detailed in order to avoid disputes. There should be transparency in the contract and all parties must consent and sign. The contract provides the basis for variation in price every time the customer has new demands. For this reason, if time is invested in writing the contract, it will save a lot of legal disputes afterwards. Professional legal advice is essential for any event entertainment agency in London.
Many events involve a range of contractors for services such as catering, cleaning, sound, lighting and security. While an event organiser may want to take on all the roles, it is beneficial to all involved that certain jobs be contracted out especially where technical expertise is required. Specialist organisations generally have better expertise and better equipment and carry their own insurance. They have a lot of experience in their particular field. By using professional services, well negotiated contracts can be drawn up. In this way, the event organiser can dramatically reduce risk and liability. On the day of the event, the main role of the event organiser is to monitor the implementation of the agreed contracts.
When you are hiring professionals who will be working along with you, remember to do the following things:
- Get a contract letter made
- Decide about the advance to be paid to the person
- Try negotiating as far as possible
- List down your terms and conditions before signing the contract
- Take into account their terms and conditions
- When you fix the money, you should also fix the timings
- Check out their credentials before signing them on
- Make sure insurances are agreed upon
Sponsorship
Sponsorship is a business relationship between a provider of funds, resources or services and an individual, event or a similar organisation which offers, in return, rights and association that may be used for commercial advantage for the sponsors investment.
What Sponsorship Can Achieve For the Event Manager:
- In Cash Support
- In Kind Support
- Extended Marketing Reach
- Saving On Expenditure
- Adding Value To The Visitor Experience
- Brand Association & Brand Building
- Project Enhancement
What Sponsorship Can Achieve For the Sponsor:
- Awareness
- Enhancing brand/ corporate image
- Encouraging brand shifting
- Integration with the community
- Customer/ trade promotions
- Employee incentives/ benefits/ recruitment
- Product showcasing/ sampling
- Product launches/ press and sales conferences
- Differentiation from competitors
