Website traffic is the number of people that visit a website in a period of time. It’s a numbers game. Every website wants to have more and more traffic as this gives the website more credibility. Marketers use different tools to check the website traffic but knowing the numbers is not the only end goal. Some marketers check the traffic to follow a bigger goal. Let’s take a look at some of the reasons why you should check website traffic:
Understand Your Data
When you are checking the website traffic, you are actually understanding your website. The numbers that the traffic analyzers show include different factors including traffic sources, keyword volume, number of pages viewed, and countries with the highest traffic.
For example, if you have more traffic at a certain time of the day, this means you have to stay active for the customers and visitors at that time. This will keep you in the loop of the interests of your visitors. You can see what the are clicking on, what pages are they landing on, and what features they are the most interested in.
Learn Your Customers
When you check a website traffic, you can see the priorities of your customers. When you’ll be able to see what prospects and customers are looking for, you’ll be able to improve those specific areas for them. This improves the user experience and hence gives you a better return on investment.
Some traffic analyzers give you the geographics of the visitor, the age, and even the interests. By knowing all of this, you can create the persona of a customer that is used in creating marketing strategies.
Identify and Fix Errors
When you track the website, there are many other things that can come to your attention. You can identify all issues like duplicate URLs, duplicate tags, web spam, and broken URLs when tracking the traffic.
If you won’t know what the issue is, you won’t be able to fix it. You can easily fix all these issues once they come under your radar.
Review Cart Abandonment
When you check a website traffic, you can see which prospects are close to making a purchase. Once you know about the visitors who abandoned the cart just before making a purchase, you’ll be able to curate a strategy for it. With a multi-step checkout, potential clients can be divided into groups based upon the step they abandoned the cart on. This way, a more personalized solution can be offered.
Improve the Performance
If you’re looking to increase sales, generate more traffic, or simply improve the traffic, knowing the numbers can help. For example, you see a decline in website traffic from a certain day, you can look for the things that changed on that day.
You can take a look at where the traffic is coming from (and where it isn’t coming from). This way you’ll be able to improve the parts that are affecting the performance.
To know the accurate picture of the website performance, you have to gather a lots of information in addition to check a website traffic.
