The official release of LG of the smartphone market, analysts and observers may have begun to wonder if Sony or HTC, or both will follow the pursuit. As to prove that it is not yet down on behalf, Sony unveiled the Xperia 1 III high-end two months ago. It’s how long it has also taken the company to start accepting pre-orders for one of the most costly “normal” smartphones of this year, without the date of closure of the company when it is really shipped .
Sony’s phones have always been more expensive than peers, but they have almost caught up their prices. Of course, there were some consumer recruits that pass to cheaper models, but Sony has so far remained its evolution despite this. The Xperia 1 III is no different and slightly exceeds some of this year’s handsets, but with good reason.
The phone presents two technologies that are not found on any other smartphone, at least not yet. The highlight is of course that the 12MP telephoto camera with the first variable optical telephoto on the market, which gives it an effective optical zoom of 2.9x to 4.4x. The other two 12MP cameras also borrow technologies for Sony’s Alpha Series with mirror-free cameras, such as a lot of things.
The Xperia 1 III is also the only smartphone with an OLED screen of 4K 120Hz, but Sony has always been an outlier value for mobile screen resolutions anyway. With a Snapdragon 888, 12 GB of RAM, 128 GB of storage, advanced audio hardware and the possibility of connecting to Sony’s cameras, it is really not surprising that it is as expensive.
The Sony Xperia 1 III will begin its pre-order period in the United States on July 1st. It is a steep price tag of $ 1,299, which is slightly greater than an equivalent Galaxy S21 Ultra 5G. That said, Sony did not indicate when the phone will actually be shipped or when his half-time Xperia 5 III phone more affordable will happen.